Does your company identity reflect your genuine image?

BeGenuine.Com will help you develop your image and send your unique message to your audience through a well-tuned marketing process.

BeGenuine.Com marketing specialists understand how important marketing and brand recognition are to your project. Brand promotion and coordination between media are at the forefront of our design process, thereby putting you a step ahead of your competition when you enter the marketing stage of your project.

Promotion strategies are created for six areas.

Marketing Goals
First, a meeting is set to define and focus your marketing goals. Who is the target audience and who is your competition? What do you expect to gain from a website presence? Some of this information will have been determined when you completed the BeGenuine.Com Creative Worksheet at the onset of the project.

Web Research
Second, web research is done to see who your competition is and what their ranking is on the major search engines. Careful attention is paid to content materials of competitor sites, with relation to their ranking on the different search engines and within important directories.

Content Management
Third, the content you provide for your website is re-written to present your customers with clear information about your organization, and to include important content and keyword anchors on each page of your site, making the search process customers use to find you successful.

Search Engine Strategies
Fourth, setting up search engine submission strategies for your project becomes a matter of looking at the content on your pages, and utilizing that content in a well-worded submission statement for each of the targeted search engines. If appropriate, a submission is also made to the Open Directory.

Web Address Promotion
Remember, a website can be designed, developed and implemented for anyone. You can spend $1,500 or $5,000 (or more) on a website project. But without promoting the site, no one will come. Don't forget to include your website address on all of your business collaterals: business cards, stationery, invoices, post cards, brochures, catalogs, and envelopes.

Links
Additionally, BeGenuine.Com will update your contact information with all organizations in which you are a member to include your website address. If appropriate, we will ask those organizations to provide direct links to your site.

Because marketing is an on-going process, BeGenuine.Com meets periodically with clients to review the marketing goals and make any necessary strategic changes.

BeGenuine.Com strives to get to know our clients, develop long lasting cooperative relationships, and provide you with the website YOU want, in a cost-effective and time-sensitive manner. We attend to the details. You direct the content.